In today’s age, marketing is one of those areas that companies keep a maximum focus on. A product must be promoted and informed to the audience in an impactful way…
Tag: Marketing
Global Marketing Day 2023: The 24-Hour Semrush Conference
This post was sponsored by Semrush. The opinions expressed in this article are the sponsor’s own. Imagine getting 24 hours’ worth of marketing tips from experts at top brands like…
Money Diary Marketing Manager On 33k
Housing costs: £700 for my half of our mortgage. We made the decision to stretch ourselves when we bought this house. It’s big and was a great price for the…
Squigs beauty brand uses TikTok marketing, PR to fuel growth
How it started While at PopSugar and Elle, Charuza got to test thousands of beauty products in order to review them, she said. She also interviewed hundreds of dermatologists over…
The Future of Marketing Is Earned
In May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once there, the armored vehicle smashed through a wall of stacked…
FSRA continues to scrutinize Greatway Financial’s dubious insurance marketing
FSRA further purported that Greatway had instructed its agents to downplay the insurance side of the product and focus instead on the investment returns. Allegedly, training material from Greatway had…
In-demand marketing skills for freelancers: Some can pay $250/hr
For many buyers, shopping online versus in-person is increasingly the way to go. In the third quarter of 2022, e-commerce retail sales totaled more than $265 million, according to the…
Airbnb’s earnings surge after ‘incredibly effective’ marketing shift
The travel accommodation business’s decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from ‘buying customers’ to ‘education’ …
This day in search marketing history: February 16
Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in…
Experts call for clampdowns on exploitative formula milk marketing in new Lancet series
GENEVA, 8th February 2023 – The formula milk industry’s marketing tactics are exploitative and urgent clampdowns are needed to tackle misleading claims and political interference, according to a new three-paper…